If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In case you are still not sure why anyone would want to build their own mobile platform, here are some of the benefits of going down this path sooner rather than later.
Statistics show that the average person spends more than three hours on his or her mobile device on a daily basis. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. We are not saying that mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.