At its simplest, mobile friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.
At a more complex level, mobile friendly means utilizing to the utmost all the incredible capabilities of mobile devices to deliver an effective, satisfying experience to users on the go.
Desktop vs. Phone & Tablet: The Big Difference
When designing for the small screen, it’s important to recognize 3 elementary differences between the mobile experience and the desktop.
● Space is at a minimum.
● Attention is scarce.
● Mobile users are very goal directed, typically seeking a key piece of information that will facilitate their task.
Hence, the key guideline for mobile design is “simplify and specialize.” Each site should be streamlined with limited information and fewer functions compared to the full-fledged websites and multi-feature programs on the PC. Buttons, links, texts and pictures need to be resized to be functional and legible. Navigation through multiple subpages, too, should be kept to a bare minimum in your mobile design.
Responsive Website Design is an ingenious design technique that uses a single HTML code and a single URL for all platforms. Whether the consumer is browsing the web on a desktop PC or their preferred mobile device, the website will modify according to the screen size.
The trick of RWD is how it employs a fluid grid and flexible images. As a site identifies the smaller screen and altered proportions of the user’s device, it shifts to a more vertically stacked and simplified presentation. Visitors can now simply scroll down the site to experience all essential functions. Images, too, are set to readjust with shifting proportions and resolutions to ensure they fit the screen and are still understandable.